In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Currently, companies that are working with influencers tend to be digitally focused and collaborate with them on bigger campaigns. Capita One, for example, has launched an impressive “Banking Reimagined Tour” wherein they established two Capital One Cafes which allowed people to recharge their bank accounts and devices all while managing finances using simple digital tools over – yep! The critical thing to remember about deciding to create any video content is to ensure that the material is of high quality. No business would want that to ever happen to them. The world is continuously changing, and with it, the way customers interact with businesses. By 2020, 50% of searches are to be done by voice, and with the aid of virtual assistants such as Alexa and Siri, this is going to be much easier. “How-to” videos are a great avenue to show your investors how they can use their products and/or services or how to use it to create webinars for their consumers. To make use of analytical data, firms are now turning to artificial intelligence to leverage and filter data. US lockdowns began in March 2020 (the end of Q1). These bank ads provide an opportunity for Nationwide to go back to its roots in a powerful, authentic, and thought-provoking way while giving people a voice on the things that matter most in their lives.”. Live streaming technical analysis on your platforms can engage your audience in real-time of maybe a BTS of something you are working on or for them to tune in into a seminar/conference you are holding. so you can tailor bespoke marketing campaigns and reaching your right target audience. The report even includes the contact details for Rodney Sides, the Vice-chairman of Deloitte, and Stephen Rogers, Executive director. Our comments are moderated. It’s always best to take inspiration from your competitors but never outright copy. In recent years, financial services and advisors have all grown their online presence to cater to modern audiences. Did you know that 84% of millennials don’t trust ads from traditional media campaigns? Often businesses use articles and blogs to provide audiences with their knowledge. 1. This goes to show that there is a lot of value for financial businesses to invest in video marketing. who has almost 80k followers, giving Starling more exposure. For example, since 2016, British bank Nationwide has been running financial advertising campaigns featuring poets from multiple backgrounds. It’s completely different from everything else other banks are doing. By working with My Frugal Year, they can make use of her 60.5k followers who are already interested in financial content. For example, since 2016, British bank Nationwide has been running financial, Nationwide’s strategy connects with audiences because these, Financial advisor company Crediful consistently publishes articles on their blog, offering a. on money advice from credit to loans and debt. Press release - Wise Guy Research Consultants Pvt Ltd - Personal Financial Management Tools Market 2020 Global Trends, Share, Growth, Analysis, Opportunities And Forecast To 2026 - … Content marketing: By 2020, we expect to see more use of content marketing, from financial education to product demonstrations and advisory messaging. That is not the case anymore today. You can just talk to your phone, prompting a virtual assistant with your voice. Not only does Alex have a 255k following, but she also engages regularly with her followers about money and spending. 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